Essentials of Intellectual Property: Law, Economics, and Strategy - Second Edition

Essentials of IPby Alexander I. Poltorak and Paul J. Lerner

The definitive primer on patents, trademarks, copyrights and trade secrets – with a special focus on patent infringement and patent litigation – Essentials of Intellectual Property was just updated. The Second Edition of Essentials of Intellectual Property includes the latest proposed patent legislation as well as the most recent patent law precedents and changes in patent infringement and patent litigation practices.

Full of valuable tips, techniques, illustrative real-world examples, exhibits, sample forms and best practices, this handy and concise book helps inventors, business owners and company executives and others who are involved with intellectual property keep up to date on the newest thinking, strategies, developments, technologies and best practices in patent enforcement, patent infringement and patent litigation.

The co-authors are both executives at General Patent Corporation, the leading patent licensing and patent enforcement firm. Dr. Alexander I. Poltorak is founder and CEO of General Patent, and Paul J. Lerner is Senior Vice President and General Counsel for the company. Poltorak and Lerner also co-authored Essentials of Licensing Intellectual Property. Both books are published by John Wiley & Sons.

“The revised edition of Essentials of Intellectual Property is a well-written, jargon-free compendium of information about IP, coupled with shrewd advice, which I recommend highly to all interested in invention, innovation, intellectual property rights and national development,” wrote noted economist and author, Pat Choate, in his foreword to the book.

“This excellent book provides important analytical tools and innovative perspectives for those who recognize that dealing with patents and copyrights is not just for lawyers anymore, but has become an essential management task,” wrote Eli Noam, Professor of Finance and Economics at Columbia Business School and Director of the Columbia Institute for Tele-Information.

Essentials of Intellectual Property - Second Edition delivers what the title promises. It provides a comprehensive overview of intellectual property with a specific focus on patent enforcement, patent infringement and patent litigation for inventors, researchers, business owners, corporate and licensing executives, technology transfer managers, and others in the innovation community,” wrote Alec Schibanoff, Executive Director of American Innovators for Patent Reform.

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Essentials of Licensing Intellectual Property

Essentials Licensing IPby Alexander I. Poltorak and Paul J. Lerner

The successful follow-up book to Essentials of Intellectual Property, Essentials of Licensing Intellectual Property provides business owners and senior managers in both the private and not-for-profit sectors with a clear, concise overview of IP licensing.

In practical, down-to-earth language, this book covers both “carrot” (amicable) licensing as well as “stick” (assertive) licensing including patent enforcement and patent litigation. The book provides licensing strategies, explains how to structure licensing agreements, covers royalties and royalty rates, and includes licensing of patents, trademarks and copyrights. Also included in the book are the basic of contract law as it relates to the licensing of intellectual property.

“Poltorak and Lerner have produced a highly readable and informative introduction to intellectual property licensing, written with style, grace and occasionally tongue in parenthetical cheek. It should be required reading for those new to the field as well as for others needing a ‘Licensing 101’ course,” wrote Emmett Murtha, President and CEO of QED Intellectual Property (USA), past president of the Licensing Executives Society, and former Director of Licensing at IBM.

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